Website Builders and GDPR Compliance - 5 Steps to GDPR Compliance
If you’re building websites using one of the best website builders or hosting them with a top web host, the new European GDPR privacy laws have to be part of your thinking. The GDPR puts a premium on transparency and consent, requiring that you disclose how you collect and use visitor data and offer clear ways to opt out.
It also requires you to keep your site secure, prioritizing encryption and other methods to protect personal information. While it’s not yet possible to reach full GDPR compliance, there are practical steps you can take to get closer.
1. Start by reviewing your privacy policies.
GDPR requires you to create a clearly written and easily accessible privacy policy page on your website that explains how you collect, process, and manage visitor data. This includes describing your legal basis for collecting data, and explaining the rights of your visitors to access, correct, and delete their data. It also outlines how you’ll use that data and how to contact you with questions or concerns.
2. Identify the types of data you’re collecting, and categorize them based on their sensitivity.
It’s important to figure out what kind of data you collect on your site, and then categorize it based on its sensitivity and purpose. That way you can make sure the information isn’t collecting dust (or being used for purposes you don’t know about). You might even find some information you’re not collecting anymore – that’s a good thing to do.
3. Create a privacy policy for each of your services and software you use.
You’ll need a privacy policy for each service you use on your site, including things like Google Analytics, Facebook pixels, and YouTube and Vimeo video embeds. Getting these in place is essential to GDPR compliance, and it’s helpful to have them all together in a single place where you can keep an eye on your progress towards compliance.
4. Add a cookie notice or banner (but don’t use a “cookie wall”).
GDPR requires you to tell your visitors about the cookies on your website, and give them an opportunity to opt out of all the tracking that goes with it. A cookie banner is the best way to do this, but it’s also acceptable to just put a cookie notice on your website. You can also look at other website privacy policies to see how they do it.
5. Stop asking for data you don’t need.
If you’re still in the habit of asking for contact information, age, and other data that’s not relevant to your business, it’s time to change that. Not only does it hurt form conversions, but it can also get you in hot water under GDPR.
Familiarize yourself with data protection by design practices, and work out a plan for how to implement these principles on your own site moving forward.
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